Nure posters

In 2023 I invited some of my favourites graphic designers to design 70×100 cm posters using my Nure variable font.
This is the entire poster collection at the moment:

Artiva Design

The design of a typeface, hence of an alphabet, is the key to acquiring information both through the written word (semantics) and visual language (semiotics).
The modularity of a typeface makes it possible to go beyond the written word to generate new forms, aggregating, breaking down, and rotating. These posters communicate the need to take possession of shapes and graphic signs again.
Going back to the neo-avant-gardes of the 60s and their experimentation with different languages (such as visual poetry), a new type of materiality is proposed through the fusion of meaning and signifier.
Posters have always been considered like means of communication; in a way, they’re the predecessors of social media.
A defined space, usually rectangular with just a few safe coordinates (up, down, right, left) where infinity occurs, a stage where graphic designers can perform endless visible forms.
Letters or words are the actors who give life to the scene with a precise role. Imagine a cut word or letter entering the stage; the focus is on the action rather than the subject. These words enter the space as a main character would do. Sometimes movements are repeated or modified to tell a story and create dynamism in the composition.
Other times the framing changes, and the stage tilts giving the modules/actors a chance to move diagonally, creating a dynamic composition of union between the cardinal points.
Black and white are a statement of the love for form; the graphic object/subject is distinct to the eye and emerges with no distraction or compromise.
Feel free to find your own meanings and suggestions. Consider it as an “Open work.”

Fuss

Nure is a variable font.
The unique nature of Nure is its fluidity.
Nure is a font of life as a river
and a source of design creation.

The fluidity in contemporary design is very
necessary, due to the issues of today’s society.
Peace for one and equal rights for another.
During a time of war in both.

The diversity of Nure is a wish to be in
synergy with the needs of today for a more
harmonious world.

Ideosuite

Jekyll & Hyde

We designed two posters as a homage to Nure font (and Jorge Luis Borges).
The aim of the first one (interpreted by Hyde) was to celebrate the mysterious, metaphysical and complex atmosphere of Borges’ works. Nure ‘reality’ was therefore reinvented modifying its original design and transforming the typeface into pure fantasy, the result is a colorful and vibrant poster.
In the second poster instead (interpreted by Jekyll) we used the font in a pure way, we placed the letters with delicacy and attention to details so to celebrate the original design of the typeface. The result is a rigorous and obviously black and white poster.
We chose Borges’ poem, featured in both posters, because in our opinion it tells the story of these times, the world needs to be saved by that kind of people who does ordinary things with dedication and love.

Print on demand. Order the poster you like and I’ll send you it as soon as possible.

Are you a graphic designer?
If you want to submit your Nure variable font poster please let me know.

Nure posters in Nure valley