I was always been a loyal customer of the greatest retail trader in Italy: coop. Everytime I see their product I think “they deserve more”. So, in 2019 I designed the key factor behind their rebranding: the variable font Seitu™
This variable font is my typographic interpretation and development of the legendary coop logotype designed by Albe Steiner and later improved by Bob Noorda in 1985
The diagonals inthe letter c and p of the logo are key details in the development of the font family. A good way to mark the entire typeface and create dynamism in texts. The first goal anyway is the readability. Very very important!
I’m very happy about the results!
Great typefaces like Futura and Gill Sans inspired me for this project but the results have surprised me because Seitu™ is even more readable
Readability improved on screen as in print
The variable font includes infinite combinations derived by Weight axis interpolation, anyway you can use the single standard weight available:
Seitu™ Thin
Seitu™ ExtraLight
Seitu™ Light
Seitu™ Regular
Seitu™ Medium
Seitu™ SemiBold
Seitu™ Bold
Seitu™ ExtraBold
Seitu™ Black
This variable font is available in Weights › All package
At the moment the coop staff ignored this project but I never lost the hope to one day see my Seitu™ on the shelves of its supermarkets.
Meanwhile feel free to use it in your artworks today!
Peter Woodward (verified owner) –
Seitu is very readable at all sizes, probably the most readable of the fonts installed in my Mac… and it’s Variable!!