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Custom font for Nike

Designed for Milano Kalibro Kobe a 2011 Nike advertising campaign
I designed a geometric font inspired by b-movie typography

NIke Milano Kalibro Kobe poster
Milano Kalibro Kobe poster detail

The glyphs were designed using an unusual method

at a glance it seems a drafted design but if you look closely you will discover how much the geometry is complex

Geometrical construction of Nove’s RN

Complex but simple

Nove™ custom font for NIke

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